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Scott Shepherd, has been involved as an executive in the sports and
enterta
inment industry for over 25 years. Currently, he is President of Big Scott
Marketing Team, located in Camden, New Jersey. Prior to forming Big Scott
Marketing, Scott served as City of Camden, Special Events Coordinator.
As Coordinator, his primary function was to solicit sports, entertainment and
fundraising events that would stimulate the economy, enhance the image of the city as
an event destination and provide outstanding entertainment opportunities for its local
citizens. His role also encompassed strategic planning, marketing, fundraising, and
communications.
However, it was in 1979 when Scott initially began his career in the
entertainment industry where he started working with celebrities such as the late
Notorious BIG and P. Diddy. His career path has led him to work with some of the
most elite entertainers and sports figures such as Will Smith, R. Kelly, Allen Iverson
and Stevie Wonder. Most recently he led the promotions for the annual Donovan
McNabb vs. Rasheed Wallace Celebrity Softball game where because of his strategic
efforts not only did attendance rise from 300 to 2800 but so did celebrity involvement.
"Big Scott" as he's known in the industry, is a well recognized name not only among
circles of celebrities in the sports and entertainment industry but also among,
community, civic leaders and corporate America. In the community, annually he
organizes the Thanksgiving Turkey Drive along with working in conjunction with the
U.S. Marines for their Holiday Toys for Tots program, where they've hosted as many
as 5000 children.
Scott's experience also includes backstage production for 2005 Wachovia
Center concert featuring Beyonce, Missy Elliott and Alicia Keys. The Big Scott
Marketing Team was also called on by Clear Channel Radio to enhance their
promotions and marketing programs. And when FUBU, AND 1, Big Daddy Gear and
Phat Farm launched their clothing lines it was Big Scott whom they enlisted to further
enhance their marketing strategies.
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